Daily Giz Wiz 105: iSmell

Short info

This was one of the products you just knew would never see the light on day at a retail outlet. The concept itself was so crazy didn’t the folks investing in it think they were throwing their money down the drain. It was a company called DigiScents and the product was called the iSmell. Actually the concept should have been called iSmell failure. iSmell was a shark-fin-shaped device that plugged into a USB port and – get this -- created scents as you surfed smell-enabled Web sites. I think the guy at CES told me it was hooked to several types of smells which were mixed to create the correct smell for the special website you were at, like a perfume website. But my guess is that the skeptical reception it received at CES doomed it before it even made it on to retailer’s shelves.

(source: twit.tv/dgw105)